This past weekend, a Facebook post from a beauty studio was shared into my timeline. The post contained the erroneous claim that one of their product lines was “chemical free”. I’m not going to go into why this is a ridiculous statement, the likelihood is if you’re reading this blog you’re already well across why that is a ridiculous statement. Usually when I see these kind of things online I go into immediate #headdesk #facepalm or #otherhashtag mode, rant briefly about it on Twitter, #lesigh and then move on. For some reason this time I decided to engage with the post, which you can see below.
If you can’t see the pic, here’s the comments
[me] It’s not “chemical free”, the main ingredients are the chemicals phyllosilicates and zinc and titanium oxides which are safe and harmless when used as makeup.
[beauty studio] Inika is 100% vegan or certified organic.or both.They are cruelty free .Inika products contain no harsh chemicals. no talc,bismuth oxychloride or harmful preservatives, fillers, mineral oils, fragrance or petrochemicals. It is suitable for all skin types including those with allergies or sensitivities.
[beauty studio] To reply to Ren’ee [sic] Webster I don’t think there is any cosmetics on the market that is completely chemical free. They all have to have preservatives. Inika state that the products are natural.
There’s been bucketloads of discussion over the years about how to go about addressing chemophobia online, including whether this is even a good term for the phenomenon. So with all of this previous information in mind, I thought that I’d put out a reasonable response. But as you can see from the reply I could not claim that I succeeded. So I guess I’m wondering a few things:
- could my comment have been put differently such that the recipient would get what I was trying to say? Is my comment polite, not condescending and clear or am I deluded about my civility and actually a hard-arsed bitch?
- the chemical =/= natural false dichotomy rears its head again, should I have anticipated this?
- are people fully aware of the fact that EVERYTHING IS CHEMICALS but just using a shortcut when they say “chemical free” because saying “vegan, certified organic, cruelty free, no talc, bismuth oxychloride,preservatives, fillers, mineral oils, fragrance or petrochemicals” is too cumbersome and unwieldy?
- is there any point trying to engage with strangers online in this (or any) context ever?
- WHAT THE ACTUAL EFF DO PEOPLE REALLY MEAN WHEN THEY CALL THINGS “CHEMICALS”? It seems to change to suit whatever they feel applies given the context. Is it up to us to figure this out?
- why do we even bother? (rhetorical question, mostly)
Finally, I feel it’s important to mention that is was the beauty studio selling the products, NOT the manufacturer who made the “chemical free” claim.